Games and Online Entertainment
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Why Modern Entertainment Is Built Around Anticipation
The most valuable moment in modern entertainment is not the payoff. It is the moment just before it. The breath before the goal, the loading bar before the resu...
Why Beautiful Environments Change Human Behaviour
Consider a single financial decision — say, whether to commit a substantial sum to an opportunity offered by a colleague. Now imagine making that decision in tw...
Why Online Games Are Replacing Traditional Social Spaces
For decades video games were treated primarily as entertainment products. People played to compete, escape boredom or experience fictional worlds impossible in ...
The NPC That Remembers You Stole That Apple
There's a shopkeeper in a village.You've passed through this town a dozen times. Bought potions, sold loot, maybe grabbed an apple from the barrel outside witho...
Google Cloud Boss: 90% of Studios Use AI - But Not All Talk About It
Almost all major game studios are already using artificial intelligence in development, but prefer not to publicize it. This was shared in an interview by the h...
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